Lars Nyre. Sound Media: From Live Journalism to Musical Recording
From MP3 to Marconi...everyday life is full of soundscapes created by professionals. "Sound Media" considers how music recording, radio broadcasting and muzak influence people´s daily lives and introduces the many and varied creative techniques that have developed in music and journalism throughout the 20th century.
Lucy Kung; Robert G. Picard; Ruth Towse. The Internet and the Mass Media
´This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration´ - Professor Heinz-Werner Nienstedt, President European Media Management Education Association.
Marija Talandienė. Metalanguage in Use
The teaching aid “Metalanguage in Useâ€? is meant for senior (fourth/third-year) students who analyse a diversity of linguistic material and have some difficulty in applying relevant diction- metalanguage- to different linguistic spheres.
Mark Sheehan; Robina Xavier. Public Relations Campaigns
This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign.
Marshallas McLuhanas. „Kaip suprasti medijas: žmogaus tęsiniai“
Šis klasikinis McLuhano veikalas nagrinėja knygos parašymo laikotarpiu tik pradėjusį formuotis masinių medijų reiškinį. Autoriaus sukurtos sąvokos „masinė medija“, „informacijos amžius“, „globalus kaimas“ ir kitos, šiandien įsitvirtino mūsų kasdienėje kalboje. Daugelis McLuhano minčių yra yra kur kas prasmingesnės dabar, interneto ir elektroninio pašto laikais, nei jos buvo 1964 metais. Jo teorijos verčia iš naujo permąstyti mūsų nuostatas apie komunikacijų pobūdį ir turinį bei apskritai apmąstyti mūsų pasaulėjautą.
Martin Conboy. „The Language of the News“
The Language of the News investigates and critiques the conventions of language used in newspapers and provides students with a clear introduction to critical linguistics as a tool for analysis.Using contemporary examples from UK, USA and Australian newspapers this book deals with key themes of representation — from gender and national identity to ‘race’— and looks at how language is used to construct audiences, to persuade, and even to parody.
